This year, Brandweek entered a new chapter. The flagship Adweek event, known for uniting global marketing and brand innovators, teamed up with C2 to infuse its 2025 edition with fresh energy, bold creativity, and an experiential edge.
From November 3–5 at Southern Exchange in Atlanta, Brandweek will gather the brightest minds in marketing and brand strategy to explore one big question: What’s next for the world of brands?
A Shared Vision for the Industry
Brandweek has always been a destination where marketing leaders and brand stewards converge to tackle the most pressing questions shaping today’s brands. Together, C2 and Adweek reimagined this year’s gathering to spark richer collaboration and create more meaningful exchanges on how brands can stay relevant in a rapidly changing landscape.
Building Momentum for the Future
Drawing from C2’s expertise, this edition of Brandweek was designed to turn every session, panel, and interaction into moments that generate lasting momentum, creating conditions where collaboration leads to innovation and inspiration translates into measurable impact.
Through this partnership, C2 is helping evolve Brandweek into a platform that doesn’t just talk about the future of brands but actively prototypes it. Each element of the experience is designed to generate real outcomes: ideas that inspire change, connections that lead to collaboration, and conversations that set new standards for what brand gatherings can achieve.
The collaboration underscores C2’s ongoing mission to design experiences that catalyze culture and the economy.